XHS KOL & KOC Marketing
Creator matching, seeding and campaign management for Xiaohongshu in Malaysia.
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XHS.MY · MALAYSIA
Xiaohongshu Marketing Agency in Malaysia
Turn Attention Into Growth on Xiaohongshu
XHS.my helps brands connect with Chinese-speaking audiences in Malaysia through Xiaohongshu (XHS, also known as RedNote). Work with one team for campaign strategy, creator partnerships and Chinese-language content, from your first brief through to performance reporting.
XIAOHONGSHU MARKETING
Xiaohongshu Marketing Malaysia
INFLUENCER MARKETING
KOLs · KOCs · Creators
XHS SERVICES
Content · Ads · Blue V · Shopping
MARKET COVERAGE
Malaysia · Southeast Asia · China
ABOUT XHS.MY
Your Xiaohongshu & Influencer Marketing Agency in Malaysia.
XHS.my is a Malaysia-based Xiaohongshu (XHS, Little Red Book / RedNote) and influencer marketing agency helping brands connect with the right audiences across XHS, Instagram and TikTok. From KOL and KOC selection to campaign strategy , creator content and performance reporting , we manage influencer campaigns from planning to execution — including Blue V account verification for brands setting up on the platform for the first time.
Our team combines local market knowledge with platform-specific expertise to help beauty, fashion, F&B, lifestyle, technology and e-commerce brands build awareness, strengthen social proof and turn creator influence into measurable business growth. Xiaohongshu has grown into one of the highest-intent platforms in Southeast Asia, with over 300 million monthly active users reported by Statista — making early, well-executed positioning on XHS a genuine competitive advantage for Malaysian brands.
Influencer Marketing
Strategic creator campaigns across XHS, Instagram and TikTok.
Learn moreContent & Social Strategy
Platform-native content built for discovery, engagement and conversion.
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Transparent reporting with clear campaign and creator performance.
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OUR SERVICES
Influencer & KOL Marketing
Services in Malaysia.
Grow your brand with an influencer marketing agency in Malaysia that understands where your audience spends their time. From Xiaohongshu (XHS) , Instagram and TikTok to e-commerce, livestream and affiliate campaigns, we connect brands with the right KOLs, KOCs and creators to build awareness, engagement and sales. Malaysia is now one of Southeast Asia's most competitive social commerce markets , which makes choosing the right platform and creator mix more important than ever.
01
Xiaohongshu (XHS) Marketing
Build your brand among Chinese-speaking consumers in Malaysia through XHS KOL and KOC campaigns, creator seeding, content strategy and Xiaohongshu marketing solutions.
02
Instagram Influencer Marketing
Reach Malaysian audiences through Instagram KOLs and creators. We manage influencer selection, campaign strategy, Reels, Stories and branded content from planning to reporting.
03
TikTok Influencer Marketing
Work with TikTok KOLs, KOCs and creators in Malaysia to produce native short-form content designed for reach, engagement, brand awareness and conversions.
04
Influencer & Social Media Video Production
Create platform-ready videos for Instagram, TikTok and Xiaohongshu, from influencer content and product videos to campaign shoots and branded social media content.
05
E-Commerce & Social Commerce Marketing
Turn creator attention into purchases with campaigns built for Shopee, Lazada and TikTok Shop, combining influencer content, promotions and conversion-focused strategies.
06
KOL Livestream Marketing
Drive real-time engagement and sales through creator-led livestream campaigns, product demonstrations and social commerce activations across major platforms.
07
Influencer Affiliate Marketing
Build performance-driven influencer campaigns where creators promote your products through tracked links, affiliate commissions and conversion-focused content.
XIAOHONGSHU MARKETING MALAYSIA
Xiaohongshu Content for Your Industry.
Explore possible content directions for fashion, beauty, F&B and lifestyle brands. These images illustrate categories and creative ideas, rather than completed client campaigns. We can shape a brief around your audience, product and objectives, then plan creator selection, content and measurement.
Explore XHS Marketing
Brief
Define your audience & objectives
Creators
Plan relevant creator partnerships
Content
Develop your creative direction
Review
Agree how performance is measured
How Our Xiaohongshu Marketing Process Works
We plan and manage Xiaohongshu campaigns in Malaysia — from strategy and KOL & KOC matching to Chinese-language content coordination, campaign execution and performance reporting.
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01
Xiaohongshu Campaign Strategy
We define your campaign goals, target audience, brand positioning and content direction before building a Xiaohongshu strategy for the Malaysian market.
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02
XHS KOL & KOC Matching
We shortlist Xiaohongshu KOLs, KOCs and creators based on audience relevance, content style, category fit and your campaign goals.
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03
Content & Campaign Execution
Our team coordinates creator briefs, Chinese-language content, approvals and publishing so each XHS campaign stays aligned with your brand and campaign direction.
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04
Performance Reporting & Optimisation
We review content performance, engagement and campaign results, then turn the findings into practical recommendations for future XHS campaigns.
XHS Marketing Malaysia
WHY XHS.MY
Your Xiaohongshu Marketing Agency in Malaysia
We plan, cast and manage Xiaohongshu campaigns for Malaysian brands — combining local market knowledge, KOL & KOC collaborations , Chinese-language content and end-to-end campaign management.
Malaysia-Focused XHS Strategy
Campaign planning built around your category, audience, objectives and the way Malaysian consumers use Xiaohongshu.
Curated XHS KOL & KOC Network
Creators are shortlisted around audience relevance, content quality, category fit and brand suitability — not follower count alone.
Xiaohongshu-Native Chinese Content
Chinese-language content is developed around how XHS users discover, compare, save and engage with brands on the platform.
Transparent Campaign Reporting
Receive clear campaign reporting with performance insights and recommendations that can inform your next XHS campaign.
Ready to Grow Your Brand on Xiaohongshu?
Work with an XHS marketing agency in Malaysia built around KOL partnerships, native content and the Xiaohongshu ecosystem.
XHS MARKETING FAQ
Xiaohongshu Marketing FAQs
Answers to common questions Malaysian brands ask about Xiaohongshu marketing, XHS KOLs and KOCs, content creation, account management and campaign performance.
Xiaohongshu marketing in Malaysia means promoting a brand to Chinese-speaking consumers through native content, reviews and creator collaborations on Xiaohongshu, also known as XHS, RED or Little Red Book. It combines KOL and KOC partnerships, community seeding, content strategy and campaign management tailored to how audiences discover brands on the platform.
Xiaohongshu helps Malaysian brands reach Chinese-speaking consumers who use the platform to discover and research products, restaurants, travel, beauty, fashion and lifestyle experiences. A strong XHS presence can improve brand discovery, search visibility, social proof and purchase consideration through authentic recommendation-led content.
An XHS marketing agency in Malaysia plans campaign strategy, sources and manages KOLs and KOCs, develops Xiaohongshu-native content and supports account management. It can also handle Chinese copywriting, publishing, community seeding, campaign coordination and performance reporting from initial planning through optimisation.
Explore our XHS marketing servicesXHS KOLs and KOCs are selected based on audience fit, creator niche, content style, engagement quality and brand compatibility rather than follower count alone. Creators are matched to each campaign objective and category, including beauty, F&B, fashion, lifestyle and retail, to improve content relevance and audience alignment.
Yes. XHS.my provides end-to-end Xiaohongshu account management for Malaysian brands, including profile setup, content strategy, Chinese copywriting, visual production, publishing support and ongoing content optimisation. Support can also include XHS business account setup and verification for brands building a consistent professional presence on the platform.
XHS campaign performance is measured against the campaign objective using metrics such as views, reach, engagement, likes, saves, comments, shares and creator performance. Where relevant, reporting can also review clicks, enquiries or other conversion signals to identify which creators and content formats generated the strongest results.